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Our Purpose Statement
Our Purpose
Statement

We believe that as we live out our mission, we have an immense role to play in   serving

food people trust, treating our planet responsibly, and helping make people's lives

better.  By doing so, we can help build a world where the Jollibee Group can continue

bringing the   JOY   of eating for  EVERYONE TODAY,  and for  TOMORROW.

We believe that as we live out our mission, we
have an immense role to play in serving food
people trust, treating our planet responsibly, and
helping make people's lives
better.  By doing so,
we can help build a world where the Jollibee
Group can continue bringing the   JOY   of eating for  EVERYONE TODAY, and for TOMORROW.
Our Pillars

Our Sustainability Journey

1975

1975

Tony Tan Caktiong, together with his wife Grace, his family, and in-laws, start an ice cream parlor business in Manila, Philippines

1978

1978

Jollibee Foods Corporation (Jollibee Group) is born

1986

1986

Launched the Food, Safety, Cleanliness & Condition Standards across our restaurants

1987

1987

Jollibee Group makes it to the Philippines’ Top 100 Corporations

1993, 1998 – 2003

1993, 1998 – 2003

For the sixth straight year, Jollibee Group is named as the Philippines’ Leading Company by the Far Eastern Economic Review

2004

2004

Jollibee Group establishes Jollibee Group Foundation

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2006

2006

Jollibee Group is chosen as the Most Admired Company in the Philippines by the Asian Wall Street Journal

2008

2008

The Farmer Entrepreneurship Program was launched to help smallholder farmers supply to Jollibee Group

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2012

2012

Included among the 26 enterprises from ASEAN countries that were conferred with the “Most Admired ASEAN Enterprise” Award by the ASEAN Business Advisory Council

2015

2015

Solar Panels were installed in selected Jollibee stores, which helped to reduce energy consumption from the grid

2017

2017

Instituted a Diversity & Inclusion function

2018

2018

Jollibee Group wins AGROW Award for Inclusive Business

2018

2018

Received the highest recognition in the 6th International Best Practice Competition, Dubai UAE for our Voice of the Customer Platforms

2020

2020

The Gallup Organization awards Jollibee Group with the Gallup Exceptional Workplace Award, making it the first-ever Philippine based corporation to receive such distinction

2021

2021

Jollibee group is the only Philippine-based company to be recognized as Forbes’s World’s Top Female Friendly Companies

2022

2022

Received the Forbes’ World’s Best Employers Award for the third straight year, as the highest ranked Philippine-based company in the listing, and the highest ranked restaurant company in the world

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2023

2023

Cited by ICD for Good Corporate Governance

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Stories of Joy
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OUR Commitment to
Un'S Sustainable Development Goals

In response to the UN's urgent call to action into global
partnership, we have aligned our own goals towards these SDGs
and targets that benefit business, society, and the environment.

In response to the UN's urgent call to action into global partnership, we have aligned our own goals towards these SDGs and targets that benefit business, society, and the environment.