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Our Mission, Vision, and Values

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 16 brand operating over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia

 

We have eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.

 

Through our subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), we own 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. We have a joint venture with the THW Group to open and operate THW restaurants in Mainland China. We also have a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

 

We recently has launched our global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen our commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

 

The Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. We were also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. We are also a two-time recipient of Gallup’s Exceptional Workplace Award—the only Philippine-based company to receive the distinction.

 

Our Vision

To be among the top 5 restaurant companies in the world

JFC JollibeeGroup mission

Our Mission

To serve great-tasting food, bringing the joy of eating to everyone

JFC JollibeeGroup vision
JFC JollibeeGroup values