The Jollibee Group continues to spread Pinoy pride in the US! Newsweek, a premier news magazine and website, together with…
OUR FOOD JOURNEY
Launched the Food, Safety, Cleanliness & Condition Standards across our restaurants
Established Supply Chain Quality Management System Audits for Vendors and Commissaries
Introduced our Customer Satisfaction Survey in order to measure our performance versus our customers expectations
2017 – 2018
Voice of the Customer Platforms received the highest recognition in the 6thInternational Best Practice Competition, Dubai UAE in 2018, and the Best Practice Award for private sectors in the Philippines in 2017
Celebrated our Global Food Safety Week with the theme “Safe Food Today for a Healthy Tomorrow”
Smashburger, Coffee Bean & Tea Leaf, Chowking, and Jollibee named among America’s Favorite Restaurant Chains by Newsweek
STORIES OF JOY: FOOD
Our FOOD Roadmap
We have identified three focus areas towards helping make peoples lives better. Learn more about the goals we have set and our updates for each.
Continue to serve great tasting and safe foods through rigorous audits and certifications yearly across all our stores, commissaries, and logistics.
100% of our stores, commissaries, and logistics worldwide
undergo various internal and/or third-party assessments yearly.
*Covered in the scope are 12/17 key brands for stores, 16/16 manufacturing plants, and 3/6 Logistics Centers
Responsibly source key ingredients from suppliers.
We will create and deploy a responsible sourcing program for focused categories poultry, beef, packaging (fiber, resin), palm oil, coffee, dairy, and agricultural product (vegetable). Our focus will be on creating a baseline, setting targets and goals for future years by partnering across our value chain.
Early this year the Jollibee Group launched “Joy for Tomorrow” – our Global Sustainability Agenda which unites our company’s stakeholders towards a set of shared sustainability goals. This is anchored on our belief that ethical and responsible practices are integral to our organization’s values.
Responsible sourcing forms a key part of our sustainability agenda as our mission of serving delicious food to bring the joy of eating to everyone starts with the care that goes into how we source our ingredients. Through responsible sourcing, which includes animal welfare efforts, we strive to provide our customers the highest quality and safest food offerings.
In this direction, we commit to transition to 100% cage-free eggs in the US by 2025. Globally, we aim for 100% cage-free eggs by 2035 and we will collaborate with suppliers, partners, and industry leaders to achieve this goal. We understand that in some markets cage-free eggs availability is a challenge and we are forming the JFC Poultry Supplier Council to formulate and drive solutions.
We continue to enhance our responsible sourcing strategy globally while maintaining the high standards of good agricultural practices and animal welfare programs across our supply chain. We remain compliant with laws and regulations in the markets where we operate.
By taking these steps, we are ensuring that our mission extends not only to our customers and stakeholders today, but also to future generations.
NUTRITION & TRANSPARENCY
Provide customers with a variety of options, by ensuring that our brands offer meal choices that are in line with JFC’s Global Nutritional Criteria, and the World Health Organization’s dietary guidelines, starting with Jollibee Key markets.
JFC’s Global Nutritional Criteria is measured thru meals that are 750 calories or less. Identified sodium, sugar, and fat reduction initiatives are to be in line with WHO dietary guidelines for adults.
As part of our internal review, we have identified 20 new meals that have a calorie count of 750 or less, which we will begin to offer in key Jollibee Markets in 2023. We are in the process of expanding our scope across our brands globally.
*Covered in the scope are Jollibee Key Markets: Philippines, North America, Vietnam, UK.
In August 29 and 30 2023, the Jollibee brand held training sessions to cascade its Responsible Marketing Policy across all global regions, reaching every marketing team. The policy will undergo regular sharing within the expansive Jollibee marketing community, encompassing marketing teams, creative and media agencies, as well as franchisees. Consistent adherence to this policy remains subject to recurrent review mechanisms.
While the policy covers all Jollibee products in all markets at this time, the scope will be expanded to include other Jollibee Group brands in succeeding years.
View our policy here: Jollibee Responsible Marketing Policy
President & Chief Executive Officer
“Our Sustainability Agenda serves as an anchor for sustaining our growth momentum while contributing to create a better future for all.”
Wally T. Mateo
Head of Global Quality Management
“We aim to build customers trust, create more value, and promote sustainability thru Food Safety & Quality Management Excellence.”
Vice President, Head R&D JFC Regional Brands, Head R&D Jollibee PH and Global
“We believe that transparency in nutrition and sustainability is critical in driving the highest quality of great tasting food to meet the evolving needs of our consumers.”
Chief Human Resources Officer
“Being resolute in our employees’ importance to JFC, we hope that everyone’s experience in and with the organization is an optimal and joyful one.”
Grace Tan Caktiong
Chair and President, Jollibee Group Foundation
“We established a foundation that works for and with our communities, with empowerment and sustainability as program goals.”
Global Organization, Leadership, and Culture Head & Philippine Regional HR Head
“It is our commitment to cultivate a culture where inclusion is celebrated, varying ideas are valued and encouraged, and everyone feels secure to be their authentic selves while contributing our best to JFC’s goals.”
Global General Counsel, Ethics Head, and Compliance Officer
“We strive to maintain the highest standards of ethics and compliance, ensuring that integrity, respect, lawful practices, and stewardship are integral to how we do business.”
Chief Procurement Officer
“Sustainability is a natural part of being a successful business, in fact it is a responsibility. We are committed to drive meaningful progress and continue to evolve to meet social and
Richard CW Shin
Chief Financial Officer
“We are taking significant steps in strengthening our commitment to Sustainability, in order to deliver meaningful impact.”
Michael T. Ong
Head of Supply Chain, Philippines
“Our vision is to leave a legacy of environmental responsibility.”
Jose “Pepot” Miñana
Chief Sustainability & Public Affairs Officer
“As a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future.”