Chowking Triumphs at the Quick Service Restaurant Media Asia TabSquare Awards 2025
May 21, 2025Singapore, April 4, 2025 â Chowking, the Philippinesâ #1 Chinese QSR, has been recognized for its excellence in innovation at…
OUR FOOD JOURNEY
1986
Launched the Food, Safety, Cleanliness & Condition Standards across our restaurants
2007
Established Supply Chain Quality Management System Audits for Vendors and Commissaries
2014
Introduced our Customer Satisfaction Survey in order to measure our performance versus our customers expectations
2017 – 2018
Voice of the Customer Platforms received the highest recognition in the 6thInternational Best Practice Competition, Dubai UAE in 2018, and the Best Practice Award for private sectors in the Philippines in 2017
2021
Celebrated our Global Food Safety Week with the theme âSafe Food Today for a Healthy Tomorrowâ
2022
Smashburger, Coffee Bean & Tea Leaf, Chowking, and Jollibee named among Americaâs Favorite Restaurant Chains by Newsweek
STORIES OF JOY: FOOD
Jollibee Group brands top list of Southeast Asiaâs leading F&B concepts by Campaign Asia
May 21, 2025Â MANILA, Philippines. 17 February 2025. Demonstrating the strength of its brand portfolio, Jollibee Groupâs flagship brand Jollibee, together with Mang…
Our FOOD Roadmap
We have identified three focus areas towards serving food people trust. Learn more about the goals we have set and our updates for each.
FOOD SAFETY
Goal
Continue to serve great tasting and safe foods through rigorous audits and certifications yearly across all our stores, commissaries, and logistics.
Status
Over 11,788 Food Safety, Cleanliness, and Condition Audits were conducted across stores, and 100% of commissaries and logistics worldwide have completed internal and/or third-party audits.
FOOD QUALITY
Goal
Responsibly source key ingredients from suppliers.
Status
We remain committed to advancing the goals established under our Responsible Sourcing Program, which focuses on key categories including poultry & eggs, beef, packaging, palm oil, coffee, and dairy, with areas of focus on animal welfare, antibiotics, greenhouse gas reductions, and deforestation.
As of 2024:
In North America, we are 100% cage free in Jollibee, Red Ribbon, and Chowking. Approximately 90% of Smashburger restaurants are no longer serving eggs, with the remaining restaurants, primarily in airports with special circumstances, are on track to achieve cage free within 2025. 100% of Coffee Bean and Tea Leaf's company-owned restaurants in the US are Cage-Free. We continue to work on our glidepath to 100% cage free globally by 2035.
We use 100% RSPO-certified palm oil in Burger King Philippines
All markets are EPS-free, except Jollibee Vietnam, which is set to transition by 2025, following Chowking UAE and Jollibee North America's shift in 2024
To find out more about our Responsible Sourcing Program, visit page 46 of our 2024 Sustainability Report
NUTRITION & TRANSPARENCY
Goal
Provide customers with a variety of options, by ensuring that our brands offer meal choices that are in line with JFCâs Global Nutritional Criteria, and the World Health Organizationâs dietary guidelines, starting with Jollibee Key markets.
JFCâs Global Nutritional Criteria is measured thru meals that are 750 calories or less. Identified sodium, sugar, and fat reduction initiatives are to be in line with WHO dietary guidelines for adults.
Status
We introduced five meal options under the âMeals under 750 caloriesâ category, available through Jollibee Philippines Website, App, and SOK, in 2024. We are in the process of expanding this effort to other markets.
In 2022, Jollibee Singapore launched a zero-beef burger and won the Vegan Great Taste Award from People for the Ethical Treatment of Animals (PETA). Smashburger offered jackfruit-based veggie burger in partnership with Jack & Annieâs at locations in New York, New Jersey and Colorado.
To find out more about our Nutrition and Transparency efforts, visit page 50 of our 2024 Sustainability Report
The Jollibee brandâs Responsible Marketing policy has been cascaded across all global regions in 2023, reaching every marketing team.
We do not advertise Jollibee products in any measured media channel where 30% or more of the media audience is under 13 years old. Placements for Jollibee advertising materials exclude child directed programs on TV and digital platforms 46 (Meta, TikTok, YouTube, Programmatic Advertising Platforms).
The scope will be expanded to include other Jollibee group brands in succeeding years.
View our policy here: Jollibee Responsible Marketing Policy
Ernesto Tanmantiong
President & Chief Executive Officer
âOur Sustainability Agenda serves as an anchor for sustaining our growth momentum while contributing to create a better future for all.âÂ
Wally T. Mateo
Head of Global Quality Management
âWe aim to build customers trust, create more value, and promote sustainability thru Food Safety & Quality Management Excellence.â
CiarĂĄn Duffy
Vice President, Head R&D JFC Regional Brands, Head R&D Jollibee PH and Global
âWe believe that transparency in nutrition and sustainability is critical in driving the highest quality of great tasting food to meet the evolving needs of our consumers.”
Arsenio Sabado
Chief Human Resources Officer
âBeing resolute in our employeesâ importance to JFC, we hope that everyoneâs experience in and with the organization is an optimal and joyful one.â
Grace Tan Caktiong
Chair and President, Jollibee Group Foundation
âWe established a foundation that works for and with our communities, with empowerment and sustainability as program goals.â
Ruth Angeles
Global Organization, Leadership, and Culture Head & Philippine Regional HR Head
âIt is our commitment to cultivate a culture where inclusion is celebrated, varying ideas are valued and encouraged, and everyone feels secure to be their authentic selves while contributing our best to JFCâs goals.â
Valerie Amante
Chief Legal, Ethics, and Compliance Officer
Assistant Corporate Secretary
âWe strive to maintain the highest standards of ethics and compliance, ensuring that integrity, respect, lawful practices, and stewardship are integral to how we do business.â
Richard CW Shin
Chief Financial Officer
Chief Risk Officer
âWe are taking significant steps in strengthening our commitment to Sustainability, in order to deliver meaningful impact.â
Michael T. Ong
President, Supply Chain Philippines
âOur vision is to leave a legacy of environmental responsibility.â
Jose âPepotâ Miñana
Chief Sustainability & Public Affairs Officer
âAs a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future.â
Kaustubh Wadekar
Chief Procurement Officer
âThrough responsible sourcing, we aim to build a supply chain that reflects our valuesâethics, quality, and care.â
Reports
Learn more about the Jollibee Groupâs commitment
to sustainability through our published ESG reports