Jollibee Foods Corporation representatives Assistant Vice President and Head of Global Procurement Services Bryan Marc Tividad, Vice President & Head for Network Development Philippines Gerard Paul Filart, Republic Cement CEO Roman Menz, Vice President for Manufacturing Lloyd Vicente, and ecoloop Director Atty. Angela Edralin-Valencia, during the signing ceremony of the Memorandum of Agreement to support the EPR Law, which will help prevent plastic waste from landfills and leaking into urban waterways and ocean

The Jollibee Foods Corporation (JFC), one of the fastest growing restaurant companies in the world, inks partnership with Republic Cement and Building Materials, Inc. (“Republic Cement”), to support the Extended Producer Responsibility (EPR) Law.

The EPR law aims to reduce the volume of plastic wastes generation and extend the life of plastics by adding value or purpose through upcycling or recycling.

As part of its Joy for Tomorrow global sustainability agenda, JFC aims to recover post-consumer plastic packaging wastes, divert it away from the landfills and waterways, and send these to Republic Cement for co-processing.

Republic Cement, a leading local cement manufacturer and the pioneer of co-processing in the country, will use the collected post-consumer packaging wastes as alternative fuel in the cement manufacturing process.

During the MOA signing held at Republic Cement head office in Taguig City, Republic Cement CEO Mr. Roman Menz emphasized the role of the company in supporting organizations like JFC.

“Republic Cement provides a very important solution to fight plastic pollution by diverting wastes away from landfills and waterways, away from areas where it can negatively affect communities. We are happy to see the commitment of the JFC towards doing their part in solving our current plastic pollution crisis. Republic Cement is with JFC in their journey for a greener, more sustainable world.”

JFC Vice President for Network Development Group Gerard Paul Filart shares that the partnership with Republic Cement is timely and momentous as the company just celebrated its 45th anniversary in 2023.

“We are committed to supporting our Global Sustainability Agenda with its three main pillars of Food, People and Planet. With this partnership with Republic Cement, we are taking steps towards minimizing wastage while providing something of value. With this, we are hoping we are helping to bring more joy for tomorrow.”

The MOA covers wholly owned brands of Jollibee Foods Corporation in the Philippines, namely Jollibee, Chowking, Mang Inasal, Greenwich, and Red Ribbon, and franchised brands operated by JFC in the country, namely Burger King, Panda Express, and Yoshinoya.