Over 4,000 pieces of Chickenjoy have been sold, mostly to British nationals, on the opening day of Jollibee’s debut in London West End, exceeding recent opening day sales records from Leeds, Leicester City, and Liverpool.

Jollibee Foods Corporation revealed this strong appetite for its bestseller Chickenjoy as the Filipino fastfood chain opened its Jollibee European flagship restaurant in London’s West End as it aims to take a bigger bite off the UK’s GBP1.2 billion fried chicken market.