Jollibee Group debuts Michelin-starred Tim Ho Wan Store in Zhejiang Province in China
Customers lined-up to try the signature dishes from Tim Ho Wan as Jollibee Group brings the critically acclaimed dim sum restaurant to Hangzhou City, one of China’s ancient capitals. The company is looking to open 10 more Tim How Wan restaurants in Mainland China this year.
HANGZHOU, China. July 29, 2022 – The Jollibee Group continues to grow its presence in China and has opened the Michelin-starred Tim Ho Wan’s first branch in Zhejiang Province last June 29 as part of the company’s aggressive expansion in overseas markets. Tim Ho Wan opened its ninth branch in Mainland China in Zhejiang Province’s capital Hangzhou City, in one of the city’s popular malls, The Mixc Mall.
Hangzhou—one of China’s seven ancient capitals— is among the largest urban areas in China. It has been called the “Capital of Tea in China,” while the United Nations Educational, Scientific and Cultural Organization (UNESCO) refers to it as “The House of Silk” for being the historic center of China’s silk production.
Customers lined up for Tim Ho Wan’s signature dishes headlined by the Baked BBQ Pork Buns, Rice Rolls, and Pan-Fried Radish Cake.
“Opening Tim Ho Wan in Hangzhou, one of China’s key cities, is instrumental to the expansion of the Tim Ho Wan brand and the growth of Jollibee Group in this part of the globe,” said Jollibee Foods Corporation China and Yonghe King President Louie Liu. “We are committed to strengthening the expansion efforts for Tim Ho Wan as we target to open 100 restaurants within the next few years in China, which remains as one of Jollibee Group’s four pillar markets.”
These milestone openings form part of the plan to increase Jollibee Group’s store network in China, which as of the end of the first quarter of 2022 spans 468 stores across the company’s Tim Ho Wan, Yonghe King, Hong Zhuang Yuan, and Dunkin’ brands.
“We are excited to continue growing the Michelin-starred Tim Ho Wan in Mainland China. We are encouraged by the strong reception and continued patronage for our brands in this region,” said Jollibee Group CEO Ernesto Tanmantiong.
The company opened its first Michelin-starred Tim Ho Wan restaurant in Shanghai’s Jing’an District in September 2020, after the Jollibee Group entered into a joint venture agreement with the Tim Ho Wan Group to open and operate Tim Ho Wan restaurants in Mainland China.
Jollibee Group’s continued expansion in China is consistent with Jollibee Group’s vision of becoming one of the top five restaurant companies in the world.