The Jollibee Group was recently cited by the Sustainable Waste Management Association of the Philippines (SWAPP) for its key support in this year’s SWAPPCon. Receiving the plaque on behalf of the company are Jollibee Group Sustainability Director Elise Veloso (2nd from right) and Sustainability Manager Benjamin Lagason (2nd from left). Giving the award from SWAPP are Mary Jane Ortega (rightmost), SWAPP founding president and Dr. Marlon de Luna Era (leftmost), SWAPP president.

Manila, Philippines – Demonstrating its ongoing commitment to sustainability, the Jollibee Group supported as a key sponsor the 2024 Sustainable Waste Management Association of the Philippines Convention (SWAPPCon) held last November 17, 2024 at the Development Academy of the Philippines, Tagaytay City, Philippines. SWAPP is a nonprofit organization dedicated to promoting sustainable waste management practices across the country through policy advocacy, public awareness, and community-based programs.

This year’s convention centered on the implications of the Extended Producer Responsibility (EPR) Act on Plastic Packaging Waste (RA 11898), a key legislation aimed at reducing plastic waste. The event brought together leading organizations, policymakers, local government units, and advocates in sustainable waste management to share insights and discuss localized approaches for effectively implementing the EPR Act.

The Jollibee Group sent a diverse set of employees from its Sustainability, Restaurant Systems, Network Development Group, and Supply Chain departments to participate in meaningful discussions about the EPR Act and its impact on industries.

Supporting key discussions on sustainability such as the SWAPPCon is aligned with Jollibee Group’s Joy for Tomorrow sustainability agenda, which focuses on three key pillars— Food, People, and Planet—and underscores the Jollibee Group’s dedication to making positive impact in the communities it serves.

Jollibee Group delegation from Sustainability, Restaurant Systems, Network Development Group, and Supply Chain departments

In 2024, the Jollibee Group formalized its partnership with Republic Cement and Building Materials to support the implementation of the EPR Law. Republic Cement, a leading local cement manufacturer and a pioneer in co-processing technology in the Philippines, uses post-consumer packaging waste collected as an alternative fuel in its cement manufacturing process. This collaboration covers the Jollibee Group’s wholly owned brands in the Philippines, including Jollibee, Chowking, Mang Inasal, Greenwich, and Red Ribbon, as well as franchised brands operated by the Jollibee Group in the country, such as Burger King, Panda Express, and Yoshinoya.

Through its involvement in SWAPPCon and continued support for RA 11898, the Jollibee Group strengthens its commitment to the environment, promoting responsible waste management and sustainable growth.