Smashburger’s Chorizo Cheeseburger Wins BASES Menu Innovation Award
Smashburger’s first-ever Mexican-inspired burger was developed in collaboration with Michelin-starred Chef Rick Bayless
March 9, 2023 – Smashburger’s Chorizo Cheeseburger in collaboration with Chef Rick Bayless has won a BASES Menu Innovation Award.
The BASES North America Menu Innovation Awards of NielsenIQ recognize and celebrate standout restaurant innovations that continued to win over consumers.
Smashburger’s first-ever Mexican-inspired burger is made with Certified Angus Beef, topped with V&V Supremo’s all-natural Mexican-style pork chorizo, and layered with melted cheddar cheese, house-made jalapeño pico de gallo, lettuce, and mayo, and served on a toasted chipotle bun.
Winners of the BASES Menu Innovation Awards are examples of how restaurants dedicate time to understanding what consumers need and exploring ways how to connect with them.