Smashburger’s latest store is located at 804 Lexington Ave., New York City. This recent opening is set to elevate the overall fast-casual dining experience in the Upper East Side and its surrounding communities.

New York, USA. November 28, 2022 – The Jollibee Group-owned Smashburger continues to expand in North America with the opening of its new store in the Big Apple and the launch of its new line of chicken wings.

The US-based fast casual better burger restaurant has opened 8 new stores this year as part of Jollibee Group’s aggressive expansion program in the region, which is consistent with its vision to become among the top five restaurant companies in the world.

Smashburger recently opened its latest store in the Upper East Side at 804 Lexington Ave. in New York, which is the second corporate Smashburger in the U.S. to open with a full-service bar offering a variety of ice-cold beers on draft and cans along with signature cocktails such as Blackberry Smash, Smoke & Spice Margarita, Smash Rum Punch, Coconut Mule and more.

“Smashburger is continuing its efforts to elevate the overall fast-casual dining experience with the opening of our second full bar restaurant in New York City,” said Carl Bachmann, President of Smashburger. “More and more diners are looking for a place they can socialize and eat out, and the Upper East Side and the surrounding community now have the opportunity to enjoy a high-quality burger with first-class cocktails and draft beers in a fun environment.”

Smashburger also introduced three new wing flavors that span from spicy to savory. Available for a limited time at participating locations nationwide starting today, the wings are freshly made to order, and hand tossed with BBQ, Scorchin’ Hot or Garlic Rosemary.

“Our guests constantly crave different flavors and options, so menu variety is important to us. We’ve seen great success with our non-burger offerings and are always looking for new ways to change the game through our innovation,” said Bachmann.

The Jollibee Group took full ownership of Smashburger in 2018. With Smashburger as part of its portfolio, Jollibee plans to open more stores this year as part of the company’s aggressive expansion plan in North America.

Perfect for get-togethers! Smashburger opened its second full bar restaurant that offers high-quality burgers and first-class cocktails and draft beers.

New menu in the house! Guests can now enjoy their favorite wings in BBQ, Scorchin’ Hot, and Garlic Rosemary flavors.

Have a great time at Smashburger with their signature cocktails: Blackberry Smash, Smoke & Spice Margarita, Smash Rum Punch, Coconut Mule and more!