MALAYSIA – Jollibee Malaysia bagged two prestigious awards in the Marketing Excellence Awards 2022 by dvertising + marketing held last 24th November. The brand’s new market opening campaign entitled “Joy at First Bite” won Excellence in Influencer Marketing and Excellence in Communications & Public Relations, and was also a finalist for the Excellence in Integrated Marketing. Other companies recognized include PepsiCo and Mead Johnson Nutrition.

The Joy at First Bite campaign demonstrated Jollibee’s strategic and out-of-the-box influencer and Key Opinion Leader (KOL) marketing, which paved the way for a successful launch in West Malaysia. The opening campaign cut across three influencer tiers to win over Malaysian Gen Z and young Millennials with its compelling brand story. It was aimed at making Jollibee the top-of-mind fast-food choice amidst legacy QSRs and fan-favourite fried chicken competitors in the country.

“We are grateful for the recognitions given to us by our industry peers in Malaysia. This would not have been possible without the support of the entire Jollibee West Malaysia team and agency partners. This definitely sets the bar high for our new market openings in the future.” shared Edward Arandia, JFC Regional Marketing Head for Europe, Middle East, and Asia.

To learn more about the citation, visit https://www.marketing-interactive.com/5-brands-in-malaysia-acing-their-influencer-marketing-strategy.

The Joy at First Bite Campaign was a project of the JFC EMEAA Marketing & Corporate Communications Teams, comprised of Edward Arandia, Jenn Noblezada, Jessica Wong, Pauline Lao and Edison Lacea; with VoxEureka as agency partners.