Record-breaking store location. Tim Ho Wan Wuxi, the 19th store in Mainland China, broke the brand’s average opening-day sales record when it opened in April 2023.

MANILA, Philippines. 31 July 2024 – Tim Ho Wan, the flagship Chinese cuisine brand of the Jollibee Group, has continued to gather momentum in China—a key Asian market that has been the focus of the brand’s bold international expansion campaign—following the successful launch of its 19th store in the country in 2023.

Leveraging its growing appeal in China, Tim Ho Wan’s 19th location was in Wuxi, a city with a population of 7.49 million people in the southern Juangsu province in eastern China. The Wuxi branch marked an early milestone by registering record-breaking sales on its opening day.

Before that, Tim Ho Wan also opened a store in Beijing, China’s capital with more than 22 million residents, in January 2023.

“Tim Ho Wan’s 2023 milestones in China were made possible by the passion and hard work of our exceptional local team, dedicated partners, and loyal customers who eventually felt the need to tell others of our great-tasting food through their reviews and recommendations. Together, we have created an environment that serves quality and affordable Chinese dim sum and fosters a sense of community, core values that we strive to embody in all our brands,” said Jollibee Group President and CEO Ernesto Tanmantiong.

New menu items, recognitions

Tucking another milestone under its belt, Tim Ho Wan expanded its menu offering with 16 new products in 2023. From this, the Signature 2-in-1 Char Siu Platter, Signature Crispy Chicken, and the Hong Kong Style Wonton Noodles in Soup quickly became bestsellers, helping broaden the brand’s appeal, satisfy demands, and offer new dishes for customers to explore.

New favorites. Tim Ho Wan’s 2023 new menu items (L-R) Signature 2-in-1 Char Siu Platter, Hong Kong Style Wonton Noodles in Soup, and Signature Crispy Chicken quickly gained customers’ approval and became part of the bestsellers.

Tim Ho Wan’s notable and consistent quality was another key factor to its achievements as it ensured continuous positive reviews and customer patronage.

Contributing to Tim Ho Wan’s milestones for the year is the brand’s best-selling Baked BBQ Pork Buns which took the number one spot in the 2023 BBQ Pork Bun ranking run by DianPing, China’s most popular restaurant review app.

Tim Ho Wan also received many recognitions in China, such as the Golden Censer Prize award, and was featured in several food lists, including 2023 Shanghai Restaurant Top 100 Awards-Annual Must Eat List by the popular Where to Eat in Shanghai; Meituan Delivery’s Must Order List; and Radio Shanghai’s Selective Restaurant of Delicious Travel.

“Overall, 2023 was a year filled with business opportunities in China with Tim Ho Wan performing well and delivering multiple achievements. This 2024, we are optimistic and geared up to continue achieving new milestones and further boosting our presence in the country,” Tanmantiong said.

A prosperous start. Opened in January 2023, Tim Ho Wan’s Beijing store was its 18th branch in the country.