Mang Inasal emerged as the big winner among the Jollibee Group brands with two Gold Anvils for their Mang Inasal’s Pork BBQ Media Launch and the #MangInasalKahitSaan Digital and PR campaign, and one Silver Anvil for the Love the Flavors, Love the Philippines” campaign. The team shares their citations with their agencies: Grupo Agatep, VP Talent Management, DDB, PopUp, and Icons.

MANILA, Philippines. February 1, 2025  – The Jollibee Group continues to solidify its leadership in public relations and marketing excellence in restaurant industry as it garnered multiple recognitions at the 60th Anvil Awards of the Public Relations Society of the Philippines (PRSP). The company received eight Anvil Awards, showcasing impactful campaigns that resonated with consumers and stakeholders alike.

Mang Inasal’s Pork BBQ Media Launch and the #MangInasalKahitSaan Digital and PR campaign emerged victorious with a Gold Anvil in the PR Programs – Marketing and Brand Communication and Best Use of Digital categories, respectively. This achievement underscores the brand’s effective engagement and creative approach to the media, influencers, and social media in promoting its beloved menu offering and strengthening brand affinity among consumers nationwide.

Another notable recognition was Mang Inasal’s “Love the Flavors, Love the Philippines” campaign, which received a Silver Anvil in the PR Programs – Arts & Culture/Heritage/Tourism category. The campaign effectively highlighted the rich culinary heritage of the Philippines while reinforcing Jollibee’s deep cultural connection with its audience.

Meanwhile, Jollibee also bagged multiple awards for its heartwarming and highly engaging social media initiatives. “Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024” and “Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024” both received Silver Anvils in the PR Programs – Best Use of Social Media category, reaffirming the brand’s strength in storytelling and emotional connection with audiences.

Further showcasing its success in influencer marketing, the Jollibee’s Generation Joy Fixed Creators Program earned a Silver Anvil in the PR Programs – Best Use of Influencer Marketing category. This initiative leveraged digital creators to amplify the brand’s values and offerings authentically.

In the PR Tools – Multimedia category, Jollibee JoyZone secured a Silver Anvil, recognizing its innovative approach in creating immersive digital experiences for consumers.

Finally, the Jollibee Group’s Global Corporate Communications team and Jollibee Group Foundation’s public relations initiatives for the Farmer Entrepreneurship Program (FEP) bagged a Silver Anvil under the Public Relations Programs: Cause-related / Public Awareness / Advocacy category. The public relations campaign for the FEP implemented during the period employed a three-pronged approach: strategic partnership with broadcast news channel, content seeding through diverse social media channels, and taking media representatives to where the stories are. This recognition highlights the company’s commitment to uplifting smallholder farmers and fostering inclusive business practices that benefit agricultural communities.

“These awards reflect our unwavering passion for crafting campaigns that truly connect with people, whether through meaningful storytelling, digital innovation, or community impact,” said Kate Yu, Chief Marketing Officer of the Jollibee Group Philippines. “Each recognition fuels our drive to push boundaries, create more inspiring experiences, and continue spreading joy in ways that matter to our customers and communities.”

The Anvil Awards, organized by the PRSP, is one of the most prestigious honors in the country’s public relations field. It recognizes outstanding PR programs, tools, and practitioners that exemplify excellence in strategy, execution, and impact. This year, the organization received over 500 entries and only around 10% made the cut after passing through different levels of judging composed of experts from different sectors.

With these remarkable wins, the Jollibee Group reaffirms its leadership in brand storytelling, corporate social responsibility, and digital engagement, continuing its mission to spread joy and make a difference in the lives of Filipinos worldwide.

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The Jollibee team has bagged four Silver Anvils for the following PR efforts: their Share the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024 and “Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024” social media campaigns with McCann Worldgroup Philippines, their Jollibee JoyZone initiative with Gigil Philippines, and the Generation Joy Fixed Creators Program with Hepmil Philippines.

The Jollibee Group’s Global Corporate Communications team and its social development arm, Jollibee Group Foundation, together with their PR agency Full Circle Communications, bagged a Silver Anvil for its three-pronged PR strategy for the Farmer Entrepreneurship Program (FEP).