A toast for the beef bowl! The relaunch of Yoshinoya in the Philippines set in Glorietta 1, Makati will offer a beefed-up menu bannered by the brand’s world-famous bestseller, the gyudon or beef bowl. Yoshinoya’s beef bowl features tender strips of premium beef, slowly simmered in the brand’s signature gyudon sauce. Photo shows: Jollibee Group President and CEO Ernesto Tanmantiong (third from left, front row), Ambassador of Japan to the Philippines Koshikawa Kazuhiko (fourth from left, front row), and Jollibee Group President for Philippine Business Joseph Tanbuntiong (fifth from left, front row). They are joined by other executives and representatives from the Jollibee Group, Yoshinoya, and Ayala Malls.

MANILA, Philippines. August 23, 2022 – The Jollibee Group is relaunching Japan’s world-famous Beef Bowl Chain in the Philippines, further cementing itself as one of the largest and fastest growing restaurant companies in the world. To provide Filipino fans with an authentic Japanese experience, Yoshinoya is opening its Glorietta 1 Mall branch in Makati today, August 19.

Yoshinoya is Jollibee Group’s first ever Japanese food chain, making it a strong addition to the foreign franchised brands currently operated by the company. “Giving Filipinos the authentic Yoshinoya experience is an important milestone for us at Jollibee Foods Corporation. This is our first time to serve Japanese cuisine, and we’re proud to have partnered with the best Japanese food chain, Yoshinoya International,” said Joseph Tanbuntiong, President for Philippine Business of the Jollibee Group.

The Jollibee Group recently formed a joint venture with Yoshinoya International Philippines Inc. to establish the Yoshinoya Jollibee Foods, Inc., which will operate the Yoshinoya stores in the country, with plans to expand to 50 stores in the long term.

“Yoshinoya has now teamed up with the greatest partner, Jollibee Foods [Corporation]. I have high hopes that, together, we will create a company that that will bring joy to new customers in an even bigger market,” said Tetsuya Naruse, CEO of Asia Yoshinoya International.

Yoshinoya will join the company’s current portfolio of foreign franchised brands in the country, including Burger King, PHO24, and Panda Express. These foreign franchised brands are expected to contribute to the sustainable growth of Jollibee Group’s domestic business.

Authentic Japanese experience

Customers were treated to a complete Japanese dining experience with Yoshinoya’s authentic Japanese menu and store design.

The relaunch of Yoshinoya in the Philippines will offer a beefed-up menu bannered by the brand’s world-famous bestseller, the gyudon or beef bowl. “We also cannot wait to welcome customers, especially Yoshinoya fans, to our stores so they can enjoy the authentic Yoshinoya Gyudon, its world-famous bestseller,” said Tanbuntiong.

Also on the menu are other must-try Japanese favorites like prawn tempura, chicken karaage, chicken teriyaki, and beef yakiniku. To complete the dining experience, all Yoshinoya stores in the Philippines will be redesigned with a contemporary and casual Japanese style that exudes an authentic, light, and welcoming feel.

During the Glorietta branch opening, Ambassador of Japan to the Philippines, Kazuhiko Koshikawa said, “Thanks to the joint venture between Jollibee Foods Corporation and Yoshinoya International Philippines, Filipinos can once again indulge in Yoshinoya’s taste. It will be very awesome if Filipinos will enjoy this Japanese favorite with the same quality and price here in the Philippines”.

Like the humble beginnings of the Jollibee Group, Yoshinoya started as a family-run shop located at Nihonbashi Fish Market in Tokyo.

Today, Yoshinoya has over 2,000 locations around the world, including in the Philippines, Japan, USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Indonesia, Thailand, Cambodia, and Vietnam. For more information about Yoshinoya Philippines, follow YoshinoyaPhil on Facebook and @yoshinoyaph on Instagram. Yoshinoya’s world-famous Beef Bowl as well as its other dishes are available for delivery via GrabFood and Food Panda. Customers may also visit Yoshinoya’s other branches in SM North EDSA and Eastwood in Quezon City, SM Grand Central in Caloocan, and SM Megamall in Mandaluyong.

Gracing the ribbon cutting ceremony of the relaunched Yoshinoya in Glorietta 1 in Makati City. Photo shows (from left to right): Jollibee Group Operations Head for Yoshinoya Nanette Leuterio; Jollibee Group Head for Greenwich, Red Ribbon and Foreign Franchised Brands Justo “JJ” Alano III; Jollibee Group President and CEO Ernesto Tanmantiong; Ambassador of Japan to the Philippines Koshikawa Kazuhiko; Jollibee Group President for Philippine Business Joseph Tanbuntiong; Jollibee Group Chief Retail Estate and Design Officer William Tan Untiong; and, Jollibee Group Business Development Head for Foreign Franchised Brands Ned Bandojo.