MANILA, Philippines. 15 March 2022 – The Jollibee Group bagged three trophies during the recently concluded 57th Anvil Awards presented by the Public Relations Society of the Philippines.

The Anvil Awards recognize outstanding public relations programs, tools, and practitioners. This year’s awards saw 595 initial entries, and after a grueling screening process by a distinguished panel of judges, only 16% received an award.

Among the awardees were Jollibee Group’s #JabForJoy COVID-19 Vaccination Program, which received a Silver Anvil for PR Programs, and the Farmer Entrepreneurship Program (FEP): Grown with Joy Campaign and Jollibee Global Milestone Openings PR Program, which received Silver Anvils for PR Tools, respectively.

“We are honored by the recognitions given to the Jollibee Group during the recent Anvil Awards,” shared Pauline Roxas-Chua Lao, Jollibee Group Head of Corporate Media and Corporate Communications. “These awards affirm the efforts of the teams that made these JFC stories happen despite challenging conditions, and we thank them for allowing Corporate Communications to share their JFC stories.”

Jollibee’s Global Milestone Openings PR Program
Jollibee’s Global Milestone Opening PR Program is an integrated marketing & PR program aimed at increasing awareness for the brand’s international openings for local consumers, global investors, Philippine consumers, and JFC Employees. The program was a combined effort by Jollibee International Marketing, Jollibee Philippines, HR Employee Comms, and Corporate Communications.

#JabForJoy COVID-19 Vaccination Program

Jollibee Group’s #JabForJoy! Program was launched in 2021 to provide free COVID-19 vaccines to its employees, including economic frontliners such as store and commissary team members. It covers teams from Jollibee, Chowking, Mang Inasal, Greenwich, Burger King, Red Ribbon, Panda Express, PHO24, commissaries, distribution centers, support functions, and the Jollibee Group Foundation. The program was a collaborative effort by different units in the Jollibee Group COVID-19 Task Force.

Farmer Entrepreneurship Program: Grown with Joy

Jollibee Group Foundation’s (JGF) FEP #GrownWithJoy campaign aimed to increase awareness for the program among the youth, particularly Gen Zs and millennials under 34 years old. It told a true and inspiring story from the point-of-view of an FEP Farmer. The Farmer Entrepreneurship Program: Grown with Joy Campaign is JGF’s first-ever consumer digital campaign and was produced by JGF together with their partner agency. You may the view the video here: https://www.facebook.com/JollibeeGroupFoundationInc/videos/189374626573465/