First-of- its kind Jollibee mobile kitchen rolls out in Ontario, Canada. The Jollibee mobile kitchen measures 15 meters long and was developed in collaboration with DoorDash, an online food ordering platform.

MANILA, Philippines. September 17, 2021 – Homegrown brand Jollibee is on a mission to win new fans in Canada. As part of the brand’s growth and expansion plan in North America, Jollibee launched a new mobile kitchen in Hamilton, Ontario, and a new store in Winnipeg, Manitoba.

Jollibee partnered with DoorDash, an online food ordering platform, to launch the mobile kitchen in Hamilton, Ontario. Located at the southwest corner of the CF Lime Ridge Mall, the movable restaurant offers world-famous Jollibee dishes exclusively through online ordering beginning September 2.

The 15-meter traveling kitchen allows Jollibee to expand its presence in both existing and new markets, without the traditional overhead costs of opening a brick-and-mortar store.

The mobile kitchen offers a limited menu of Jollibee favorites like the original or spicy Jolly Crispy Chicken, (name in Canada for Chickenjoy), Jolly Spaghetti, and Peach Mango Pie. Last year, Jolly Crispy Chicken was among the top 10 most ordered food items on the DoorDash platform and Peach Mango Pie ranked in the top 20 most ordered list.

Customers in Hamilton have three ways to order from the mobile kitchen—the jollibeefoods.com website, the Jollibee app, and via DoorDash app.

Innovative partnership

“As we continue to expand our store network across Canada, the mobile kitchen provides the ideal platform to serve our customers in a more flexible and far-reaching capacity, especially in communities where we don’t have a physical store location yet,” said Maribeth Dela Cruz, President of Jollibee Foods Corporation North America, Philippine Brands.

“DoorDash has been an indispensable business partner throughout this process, enabling us to optimize its seamless ordering and helping us to access new customers, and we are thrilled to be able to extend our signature ‘joy of eating’ through the power of this innovative partnership,” she added.

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Jollibee opens its newest store in Winnipeg, Manitoba, marking the brand’s 3rd location in the city and its 20th location in Canada.

New store opening

Jollibee also opened its third location in the city of Winnipeg, Manitoba on September 2, 2021. The new store, located at 1130 Nairn Avenue in Winnipeg’s Regent area, marks Jollibee’s premier store on the Capital City’s east side and joins the brand’s two existing west-side locations. This store opening marks the brand’s 18th store in Canada and is part of the Jollibee Group’s aggressive expansion plan in North America to have 500 stores in the next 5 to 7 years.

“With both of our existing locations situated on the city’s west side, we are very happy to finally be able to extend our signature ‘joy of eating’ to those who call Winnipeg’s east side home,” Dela Cruz said. “The city’s close-knit Filipino community has especially embraced our brand since day-one, and we are excited to provide another convenient location for both our fans and newcomers who crave a delicious quick service option that they truly can’t get anywhere else.”

Jollibee enjoys a loyal following among Winnipeg’s Filipino community, as it offers an authentic “taste of home,” while capturing the joy, family, and cherished traditions that are central to the Filipino cultural heritage.

The new Jollibee restaurant features a convenient drive-thru option for customers who want to enjoy their Jollibee on-the-go aside from indoor dining. The restaurant also offers different online ordering channels to suit customers’ preference such as Jollibee’s new seamless ordering app; the jollibeecanada.com website; and the DoorDash delivery platform, on top of call-in and pick-up.

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Jollibee and DoorDash, an online food ordering platform, collaborated on both the design and build-out of the innovative mobile concept, transforming a flatbed trailer into a fully customized working kitchen that features state-of-the-art fryers, optimized utility connectivity, and ample storage and refrigeration space.