100 STORES ACROSS NORTH AMERICA. Jollibee recently opened its 100th North America store in Surrey, British Columbia, Canada, marking an important milestone in its expansion in the world’s largest QSR Market.

Massive crowds of hungry customers greeted the opening of Jollibee’s 100th store in North America, located in Strawberry Hill, British Columbia, Canada. The opening comes as the brand continues its accelerated push in North America—the world’s largest QSR market—and a key geographic pillar in its parent company Jollibee Group’s growth strategy.

“We have come a long way from our first store in North America in Daly City back in 1998,” shared Ernesto Tanmantiong, President and Chief Executive Officer of Jollibee Group. “The launch of our 100th store in North America is a crucial milestone for us, demonstrating the strength of our Jollibee North America team and the continued support of our diverse fanbase. We hope you will continue to cheer us on as we open the next 100 stores in North America, and soon achieve our vision of becoming among the Top 5 Restaurant Companies in the World!”

The long-awaited 100th location is conveniently situated at 12047 72nd Avenue in the highly popular Strawberry Hill Shopping Center, with the first customer queueing as early as soon as 12:15PM the previous day—a whopping 20 hour wait. Customers flocked to have a taste of Jollibee bestsellers such as Jollibee’s signature crispy and juicy Jolly Crispy Chicken (known as Chickenjoy in the Philippines and other markets) fried chicken, Chicken Sandwich, and Peach Mango Pie.

“The support we received when we opened was incredible to witness,” said Maribeth Dela Cruz, President of Jollibee Group North America Asian Brands. “The fans here in British Columbia are amazing, and we’re thrilled to be expanding our footprint with this second location in such a vibrant and welcoming community.”

Jollibee’s 100th North America opening comes at the heels of its recent opening in Sterling Heights, Michigan, USA—its first in the state of Michigan. The brand has more than 1,600 restaurants across 17 countries and is quickly expanding across North America. Jollibee’s expansion forms part of its parent company Jollibee Group’s vision to be one of the Top 5 Restaurant Companies in the World. For more information on the Jollibee Group, visit www.jollibeegroup.com.

The chilly Thursday morning did not stop local Canadians from visiting Jollibee’s 100th store in North America in British Columbia, Canada.

Cristina Aguirre, who has resided in Surrey for years, waited an impressive 20 hours to get a taste of Jolly Crispy Chicken in Canada. An avid fan of the brand, the 100th store opening also marks the third Jollibee Grand Opening Cristina has attended.