OUR FOOD JOURNEY

1986

Launched the Food, Safety, Cleanliness & Condition Standards across our restaurants

2007

Established Supply Chain Quality Management System Audits for Vendors and Commissaries

2014

Introduced our Customer Satisfaction Survey in order to measure our performance versus our customers expectations

2017 – 2018

Voice of the Customer Platforms received the highest recognition in the 6thInternational Best Practice Competition, Dubai UAE in 2018, and the Best Practice Award for private sectors in the Philippines in 2017

2021

Celebrated our Global Food Safety Week with the theme “Safe Food Today for a Healthy Tomorrow”

2022

Smashburger, Coffee Bean & Tea Leaf, Chowking, and Jollibee named among America’s Favorite Restaurant Chains by Newsweek

Mang Inasal shines as the only PHL restaurant winner at the 21st International Business Awards

October 15, 2024

In a remarkable achievement, Mang Inasal has emerged as the only restaurant brand from the Philippines to receive honors at…

Smashburger® Ushers in a New Era with Brand Transformation and Enhanced Menu Launch

October 1, 2024

Leading fast-casual brand debuts enhanced burger-focused menu items, now rolling out at locations nationwide Denver, Colo. 1 October 2024 –…

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Our FOOD Roadmap

We have identified three focus areas towards serving food people trust. Learn more about the goals we have set and our updates for each.

FOOD SAFETY

FOOD QUALITY

NUTRITION & TRANSPARENCY

Goal

Provide customers with a variety of options, by ensuring that our brands offer meal choices that are in line with JFC’s Global Nutritional Criteria, and the World Health Organization’s dietary guidelines, starting with Jollibee Key markets.

JFC’s Global Nutritional Criteria is measured thru meals that are 750 calories or less. Identified sodium, sugar, and fat reduction initiatives are to be in line with WHO dietary guidelines for adults.

Status

As part of our internal review, we have identified 5 new meals that have a calorie count of 750 or less, which we will begin to offer in key Jollibee Markets in Q1 2024. We are in the process of expanding our scope across our brands globally.
*Covered in the scope are Jollibee Key Markets: Philippines, United States, UK, UAE.

In 2022, Jollibee Singapore launched a zero-beef burger and won the Vegan Great Taste Award from People for the Ethical Treatment of Animals (PETA). Smashburger offered jackfruit-based veggie burger in partnership with Jack & Annie’s at locations in New York, New Jersey and Colorado. Looking ahead, we have initiated collaborations with various partners to create great-tasting plant-based foods tailored for the different Jollibee markets and aim to pilot these within 2024.

The Jollibee brand’s Responsible Marketing policy has been cascaded across all global regions in 2023, reaching every marketing team.

We do not advertise Jollibee products in any measured media channel where 30% or more of the media audience is under 13 years old. Placements for Jollibee advertising materials exclude child directed programs on TV and digital platforms 46 (Meta, TikTok, YouTube, Programmatic Advertising Platforms).

The scope will be expanded to include other Jollibee group brands in succeeding years.

View our policy here: Jollibee Responsible Marketing Policy

Ernesto Tanmantiong

President & Chief Executive Officer

“Our Sustainability Agenda serves as an anchor for sustaining our growth momentum while contributing to create a better future for all.”

Wally T. Mateo

Head of Global Quality Management

“We aim to build customers trust, create more value, and promote sustainability thru Food Safety & Quality Management Excellence.”

Ciarán Duffy

Vice President, Head R&D JFC Regional Brands, Head R&D Jollibee PH and Global

“We believe that transparency in nutrition and sustainability is critical in driving the highest quality of great tasting food to meet the evolving needs of our consumers.”

Arsenio Sabado

Chief Human Resources Officer

“Being resolute in our employees’ importance to JFC, we hope that everyone’s experience in and with the organization is an optimal and joyful one.”

Grace Tan Caktiong

Chair and President, Jollibee Group Foundation

“We established a foundation that works for and with our communities, with empowerment and sustainability as program goals.”

Ruth Angeles

Global Organization, Leadership, and Culture Head & Philippine Regional HR Head

“It is our commitment to cultivate a culture where inclusion is celebrated, varying ideas are valued and encouraged, and everyone feels secure to be their authentic selves while contributing our best to JFC’s goals.”

Valerie Amante

Chief Legal, Ethics, and Compliance Officer
Assistant Corporate Secretary

“We strive to maintain the highest standards of ethics and compliance, ensuring that integrity, respect, lawful practices, and stewardship are integral to how we do business.”

Richard CW Shin

Chief Financial Officer
Chief Risk Officer

“We are taking significant steps in strengthening our commitment to Sustainability, in order to deliver meaningful impact.”

Michael T. Ong

President, Supply Chain Philippines

“Our vision is to leave a legacy of environmental responsibility.”

Jose “Pepot” Miñana

Chief Sustainability & Public Affairs Officer

“As a global food company, we are responsible and deliberate with our actions and their impact, and we are making our sustainability measures the way of the future.”