Singapore, April 4, 2025 – Chowking, the Philippines’ #1 Chinese QSR, has been recognized for its excellence in innovation at the QSR Media Asia TabSquare Awards 2025, taking home two prestigious awards: Best Digital Initiative and Best Restaurant Renovation.

The brand won Best Digital Initiative for its viral transformation of its social media presence in 2024, moving consumers from like to love towards the brand. Additionally, Chowking’s Concept 8 design at Chowking Marcos Highway earned the Best Restaurant Renovation award, showcasing its commitment to transform and to delivering great consumer experiences.

Accepting the awards on behalf of Chowking was David Beal, Global Chief Marketing Officer and Head of Digital Marketing of Jollibee Group, who expressed gratitude for the recognition. “Winning these awards is a proud moment for Chowking and the Jollibee Group. These reaffirm our commitment to innovation, and to deliver the best consumer experiences,” David shares. “We dedicate these awards to our consumers, who inspire us to constantly evolve everyday.”

Meanwhile, Chowking President, Ken Lingan extends his gratitude to the teams behind these breakthrough awards. “These awards are testament to the commitment of our team to continue to elevate the brand. Thank you to everyone who worked tirelessly, and collaborated on these projects,” Ken shares.

The QSR Media Asia Awards celebrate the most outstanding brands and leaders who push the boundaries of the industry through technology, design, and strategic transformation. Chowking’s double victory underscores its role as a forward-thinking brand shaping the future of quick-service dining in Asia.