Dondi Gomez served as Chief Marketing Officer of the Jollibee Group since 2013. He founded the restaurant conglomerate’s Global Marketing Division and enabled the success of its 16 brands around the world including the Philippines. Photo Credit: Adobo Magazine

MANILA, Philippines. 17 May 2023 – After 15 years of distinguished service as Chief Marketing Officer (CMO) of the Jollibee Group of Companies, Dondi Gomez takes an early retirement effective May 1, 2023 – achieving his personal goal of taking a career break and spending more time with his family at age 50.

As Group CMO, Gomez established the company’s Global Marketing Division and institutionalized the Jollibee Group Way of Marketing that has driven the success of the restaurant conglomerate’s 16 brands across 34 countries around the world, including the Philippines.

Gomez led the Jollibee Brand’s International Marketing Strategy, elevating Jollibee to a global brand with substantial local mainstream patronage in North America, Europe, Middle East, and Asia.

He likewise played a critical role in the successful marketing integration and brand repositioning of many of the company’s acquired businesses such as Mang Inasal, Red Ribbon, Burger King, Highlands Coffee Vietnam, Yonghe King China, and Smashburger USA, to name a few. Through his marketing leadership, many of Jollibee Group’s brands have become market leaders in their respective categories and geographies.

More recently, Gomez led the marketing pivot strategy in the Philippine business during the pandemic, which was critical in the Jollibee Group’s strong recovery in 2021 and record-breaking business performance in 2022.
“Dondi’s gift of marketing leadership, collaborative approach to problem solving, and compassion for our people have been instrumental to Jollibee Group’s success in the past fifteen years,” said Ernesto Tanmantiong, President and Chief Executive Officer of the Jollibee Group. “I am deeply thankful to Dondi for his devotion to the company, our customers, and our people. I wish him well on his long-planned adventure with his family.”

Gomez joined the Jollibee Group in 2008 and was appointed as the company’s youngest Corporate Officer and Executive Team Member.

“It is one of the greatest honors of my life to have been part of the Jollibee Group’s global success story in the last 15 years,” shared Dondi Gomez, retiring CMO of the Jollibee Group. “Although I am retiring early to spend more time with my loved ones, I am confident that I am leaving the Jollibee Group in the capable hands of world-class marketeers who will take the company to greater heights with the marketing capabilities we have successfully instituted for more than a decade.”

In the interim, Jollibee Group Chief Business Officer Joseph Tanbuntiong will be taking the role of Region Marketing of JFC Philippines, and Chief Digital and Technology Officer Marcos Cadena will support all global digital marketing initiatives.